For the Toronto International Auto Show, we created an interactive experiment to measure the biological shift in participants heart-rate while engaging with the brand.

A custom application was designed to expose subjects to Nissan stimuli, while a pulse oximeter captured heart rates and visualized the data in real-time as subjects chose the Nissan attributes that excited them most. The takeaway was a series of unique shareable objects called “Pulse Portraits.” We curated the images in a Nissan Facebook gallery and digitally elevated them on a massive screen at the Nissan pavilion.